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Why airlines are trading pattern for a single line
Liveries are getting simpler. The reasons are paint, distance and the phone screen, in that order.
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Pasar Baru: a market signed in three scripts
Brand Up Connect: register interest for the next edition
Brand guidelines should be written for the night shift
Lumen Bank: a mark built from a lit doorway
Inside the eight-month rebuild of Casa Ribeira
Pale Fire joins the Directory
Hana Snacks' one-ink pack is a quiet win for print budgets
Showcase
Brand work from studios around the world, each with its Blueprint of agency, typefaces, materials and palette.
Aviation
Volta Lines
A West African carrier trades its full-body pattern for one gold line.
00Insurance
Casa Ribeira
A hand-drawn wordmark for an insurer that wants to sound human.
00Food and drink
Hana Snacks
Twenty-two products printed in a single red.
00Utilities
Meridian Water
A water utility rebuilt around the bill people actually read.
00Food and drink
Fjelde Coffee
A roaster drops its mountain for a narrow wordmark.
00Finance
Lumen Bank
A mobile-first bank with a mark built from a lit doorway.
00Retail
Pasar Baru
A market's wayfinding in Indonesian, Javanese and English.
00Culture
Northfield Arts
An arts centre identity drawn from its own floor plan.
00Explore
Stories, projects and events, filtered by discipline.
- AnalysisWhy airlines are trading pattern for a single lineAma Owusu · 7 min read
- ShowcaseHana Snacks prints twenty-two products in a single redStudio Gyeol, Seoul
- AnalysisColour-only trademarks need an evidence fileAma Owusu · 8 min read
- ShowcaseMeridian Water bottles its identity in one blueOkra & Ash, Lagos
- FeatureThree scripts, one grid: setting type for Lagos, Cairo and Addis12 min read
- EventBrand Up Connect opens its interest listNext edition to be announced
- InterviewEvery brief here starts with a walk around the client's street9 min read
- ShowcaseNorthfield Arts puts its identity into motionField Office, Glasgow
- ShowcaseCasa Ribeira signs its building in brassAtelier Norte, São Paulo
- WireA drinks brand relaunches with a sunlit campaignDaily Wire #0138
- DirectoryStudio Gyeol joins with five verified projectsSeoul, South Korea
- OpinionThe best brand systems are boring on purposeKwesi Boateng · 5 min read
Articles
Analysis, features, opinion, interviews and reviews. The bars show how deep each piece goes.
Feature
FeatureInside the eight-month rebuild of Casa Ribeira
How an insurer, a São Paulo studio and a calligrapher arrived at a wordmark you can sign.
00Analysis
AnalysisColour-only trademarks need an evidence file. Here is what goes in it
The Sora Mobile ruling shows the record a brand team has to keep from the first day a colour is used.
00Review
ReviewHana Snacks' one-ink pack is a quiet win for print budgets
Twenty-two products, one red, uncoated board. The shelf has never looked louder.
00Feature
FeatureThree scripts, one grid: the Pasar Baru wayfinding system
Rimba Studio on setting Indonesian, Javanese and English side by side without a winner.
00Opinion
OpinionThe best brand systems are boring on purpose
Consistency is a feature you design. Excitement belongs to the campaign, and the system should leave room for it.
00Interview
InterviewEvery brief here starts with fintech, says Hollow and Co's founder
Wanjiru Kamau on opening in Kigali and designing for people who bank on their phones.
00Agencies
Verified brand, design and marketing studios, with real team sizes and the budgets they take on.
Studio Odo
Identity and wayfinding for transport and property.
IdentityStrategySpatialFrom $15,000
Okra & Ash
Brand systems that move, for utilities and fintech.
IdentityMotionStrategyFrom $25,000
Atelier Norte
Lettering-led identities for regulated businesses.
IdentityStrategyVerbalFrom $20,000
The gathering for people who build brands.
Every past edition lives in the archive. The next one is in planning, and the interest list hears first.
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Recaps, talk videos, speakers and photos from every Brand Up event, starting with the ones already held.
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